Elite Services began coaching operations in 1981. From the outset it was a joint venture between Tony and Dave, Elite's founders on the Elite board, each of whom brought different skills to the enterprise.
There is no typical Elite excursion but the most popular are day trips and short breaks. Elite relies on late bookings to get the edge that enables them to compete in what is a very competitive environment. This way he gets reasonable hotel prices from this contacts and sells them at the last minute.
Elite has alot of loyal customers, although their office is a place of business, with Tony and office manager Brenda sat at their desks, visitors seem to treat it as much as a social club, popping in for cups of tea and some banter. Tony is adept at putting a smile on people's faces with his witty comments and observations. 'We like them to go out of here tittering,' he said, a mission in which he achieves a high success rate. 'I find it exhilarating, the appreciation from people who have enjoyed their holiday. They are like friends rather than customers,' a claim proved by the flowers and photographs from customers that adorn the office.